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Allen Iverson And The Reebok Answer 4

When Allen Iverson was drafted into the league in 1996, he instantly signed an endorsement deal with Reebok. During the duration of Iverson’s epic career, Reebok sneakers were on his feet. The player and the company experienced tremendous success together. Learn more about one of the most iconic sneakers from the Reebok & Iverson line, the Reebok Answer 4.

4

By the time the Reebok Answer 4 dropped, Iverson was solidified as a cultural icon. His style, and on the court performance, took him to the highest level of fame. The Answer 4 used full length DMX cushioning.

The 4 took a lot of risks when it came to style and aesthetic. Reebok and Iverson were changing sneaker fashion with the 4. Iverson wore these shoes in his first NBA Finals in 2001. The Los Angeles Lakers would defeat Iverson’s 76ers, but not before AI gave fans some iconic moments in the series.

 Reebok Answer 4

Question???

Reebok needed a superstar in the mid-1990s. Reebok was looking for the face of the company.

A fresh and charismatic star that could lead them to a whole new level of success. Allen Iverson was the perfect basketball star for what Reebok wanted. Iverson was electrifying on the court and had a genuine connection to young people off it.

Culture

Iverson was a legend when he played college basketball for the Georgetown Hoyas. His height, barely six feet tall, allowed young people to connect with him differently than they would a seven-foot center. Iverson was also rooted in hip hop culture. He dressed and carried himself in a way that aligned to the music and style kids were most interested in at the time.

Draft

Allen Iverson was drafted by one of the biggest teams in the NBA, the Philadelphia 76ers. Iverson was the number one pick and expectations for him were high. Iverson was only 21 when he entered the league, but his impact on his team and the NBA was colossal from the start. He would earn Rookie of the Year honors after his first season in the NBA.

His highlight reel during his first season is still awe inspiring to this day. The crossovers and above the rim plays have not lost any luster decades later.

 

- Adam C. Better

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