The Air Jordan 3 “Cement Grey”

The Air Jordan 3 “Cement Grey” is releasing at Shoe Palace stores and on shoepalace.com this August 31.

Cement Grey

The Air Jordan 3 “Cement Grey” is a clean and classic colorway from the Jordan Brand. The Summit White leather upper has elephant print overlays and hits of Cement Grey and Fire Red. There is a padded collar and Nike Air cushioning.

The III

The Air Jordan III is one of the most popular sneakers from Jordan Brand. Tinker Hatfield got his start with the Jordan franchise by designing the Air Jordan III. Hatfield’s genius helped to shape the direction of Jordan Brand.

Tinker and Michael Jordan discussed what MJ wanted to see with the Jordan III during the design process. Michael made it clear that he wanted a lighter and sleeker shoe than the Jordan I & II.

The Mid Top design of the III was the first for the line and the first for a basketball shoe.

Another first was the appearance of the now iconic Jumpman logo on the back of the shoe. It is hard to imagine the franchise without that famous logo, the III introduced the Jumpman to the world. The III also introduced beloved elements like elephant print and a visible air unit to the Air Jordan line. Those elements are considered iconic pieces of the franchise today.

First Trip To Mars

The III launched a lot of firsts for the Jordan Brand when it came to design. The marketing of the Air Jordan III was also revolutionary. The first Jordan commercial featuring Mars Blackmon debuted in 1988. The Air Jordan III ad makes it easy to think of Mars Blackmon when seeing the III.

Mars Blackmon was played by Spike Lee, a famous film director. He made significant contributions to the Air Jordan brand, helping it become very popular.

Shoe Palace

The Air Jordan 3 “Cement Grey” drops at Shoe Palace stores and on shoepalace.com this August 31.

 

- Adam C. Better