Valentine’s Day is just around the corner. Jordan Brand is helping you celebrate the occasion with the Air Jordan III ‘Treat Yourself.’ The shoe is available exclusively in women sizing and drops at Shoe Palace on February 1.
Treat Yourself
The Air Jordan III Treat Yourself honors Valentines Day with its color scheme. The design has washed coral, gym red and a sail color palette.
The whole package represents the holiday of love perfectly. There are red accents that can be found on the tongue and eyelets. There is also a semi-translucent rubber outsole.
The III
The Air Jordan III is one of the most popular sneakers from Jordan Brand. Tinker Hatfield got his start with the Jordan franchise by designing the Air Jordan III. Hatfield’s genius helped to shape the direction of Jordan Brand.
Tinker and Michael Jordan discussed what MJ wanted to see with the Jordan III during the design process. Michael made it clear that he wanted a lighter and sleeker shoe than the Jordan I & II.
The Mid Top design of the III was the first for the line and the first for a basketball shoe.
Another first was the appearance of the now iconic Jumpman logo on the back of the shoe. It is hard to imagine the franchise without that famous logo, the III introduced the Jumpman to the world. The III also introduced beloved elements like elephant print and a visible air unit to the Air Jordan line. Those elements are considered iconic pieces of the franchise today.
Shoe Palace
You can find the Air Jordan III ‘Treat Yourself’ at Shoe Palace stores and on shoepalace.com starting February 1. They will be the perfect companion for your Valentine’s Day plans. Celebrate love in style with the Air Jordan III ‘Treat Yourself.
- Adam C. Better
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