Built For Performance
adidas has always put an emphasis on not just style, but performance. That mixture has allowed the company to strive. The Gazelle is the result of training shoes, built for performance, turning into something that worked as a style icon. Leather shoes from adidas in the 1960s are what led to the creation of the Gazelle. adidas would upgrade those leather designs in 1966 when they created the first Gazelle shoe. The use of suede for the Gazelle made it unique. The Gazelle would be utilized for vibrant and fresh colorways. It would quickly become a popular choice as a training shoe in the 1960s and 1970s. The appeal of the adidas Gazelle would be international.
Today
The Gazelle is still being embraced today as a fashion staple. It is the canvas for high profile collaborations and is consistently being retooled for today and also brought back in its OG Form.
THE HISTORY OF ADIDAS
The Three Stripes are iconic worldwide. Few brands in the sneaker industry, or in all of business, have had the global impact of adidas. Learn more about adidas below.
History Of The Three Stripes
The adidas brand has a long history and connection with sport. Its relationship with athletes and the field of play has always been in congruence with its sneaker culture prominence. adidas is known worldwide as The Three Stripes Brand. The German sportswear company was founded in 1949 by Adolf “Adi” Dassler. It started out rooted in track and football. It has become a global player in the sneaker industry over the past 70 years. Its global reach now includes basketball and popular culture. Partnerships with James Harden, Damian Lillard, Kanye West, Beyonce, Pharrell, and many more prominent names, have allowed adidas to become a top force in the fashion industry. adidas has mastered mixing sportswear and fashion. The Three Stripe’s popularity only continues to grow and its link to athletics and athletes is stronger than ever.
Shoe Palace x adidas
The adidas Three Stripes are iconic worldwide. Shoe Palace has collaborated with adidas numerous times on sneakers and events. adidas has consistently been one of our most popular partners since we opened our doors in 1993. Classic styles like the adidas Forum, Stan Smith and Superstar are mainstays in the sneaker community and the Shoe Palace marketplace. At this time, the Three Stripes Brand has soared in popularity largely due to its partnership with Kanye West and his Yeezy label. Yeezy sneakers have become one of our hottest and most in demand products. The release of Yeezy products is an event at Shoe Palace stores and on shoepalace.com. The UltraBOOST, as well as BOOST and adidas 4D cushioning have also caught fire recently. The Shoe Palace & adidas relationship has been an important part of Shoe Palace’s growth over the years, and it will continue to be an important piece of our retail future.
- Adam C. Better
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