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The History Of The Nike LeBron 11

When the 11 was released, LeBron had earned 2 rings with his Miami Heat. His legend was continuing to grow. Learn more about the Nike LeBron 11 below.

11

The Nike LeBron 11 was released in 2013. The 11 was inspired by all of King James accomplishments. His two rings, two Finals MVPs and four regular season MVP awards all informed the creation of the LeBron 11. The shoe had Lunarlon cushioning and a state of the art Hyperposite upper. The shoe would be on the feet of LeBron during his final season with the Heat.

Hail To The King

LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.

A King’s Ransom

When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.

 

- Adam C. Better

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