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Heelys

Heelys


As a shoe retailer, Shoe Palace appreciates the creativity Heelys brings to the world of shoes. The company also makes it easy for kids to stay active. Shoe Palace loves the energy and fun they bring to its products. They do an excellent job of reminding us all not to take life too seriously.

Fun

Heelys brand is all about adding a bit of fun to our everyday life. That fun is done by producing shoes with wheels on them. The simple, but brilliant, idea has made Heelys a household brand name.

Skateboards & Rollerblades

Roger Adams produced Heelys signature idea when he put wheels in the sole of a shoe. Adams rode his first pair of roller skates at 9 months old and it was love at first ride. While Adams was living in Huntington Beach as an adult, he noticed kids zooming around on skateboards and rollerblades.

Intervention

That inspired Adams to find a new way for kids to skate. He cut open a pair of sneakers, inserted a skateboard wheel, and Heelys was born.

Heelys are now a patented product that feature a removeable wheel located in the heel. When the wheels are removed, the shoes can be worn like any other shoe. But, as soon as the wheels are added, Heelys turn into a shoe like no other. A shoe that allows you to skate without a board or skates.


As a shoe retailer, Shoe Palace appreciates the creativity Heelys brings to the world of shoes. The company also makes it easy for kids to stay active. Shoe Palace loves the energy and fun they bring to its products. They do an excellent job of reminding us all not to take life too seriously.

Fun

Heelys brand is all about adding a bit of fun to our everyday life. That fun is done by producing shoes with wheels on them. The simple, but brilliant, idea has made Heelys a household brand name.

Skateboards & Rollerblades

Roger Adams produced Heelys signature idea when he put wheels in the sole of a shoe. Adams rode his first pair of roller skates at 9 months old and it was love at first ride. While Adams was living in Huntington Beach as an adult, he noticed kids zooming around on skateboards and rollerblades.

Intervention

That inspired Adams to find a new way for kids to skate. He cut open a pair of sneakers, inserted a skateboard wheel, and Heelys was born.

Heelys are now a patented product that feature a removeable wheel located in the heel. When the wheels are removed, the shoes can be worn like any other shoe. But, as soon as the wheels are added, Heelys turn into a shoe like no other. A shoe that allows you to skate without a board or skates.