When Allen Iverson was drafted into the league in 1996, he instantly signed an endorsement deal with Reebok. During the duration of Iverson’s epic career, Reebok sneakers were on his feet. The player and the company experienced tremendous success together. Learn more about the Answer 3 below.
Three
The Answer 3 featured DMX cushioning and a full grain leather upper. The 3 launched in 1999. A handful of colorways were originally released.
Iverson made his all-star game debut in the Answer 3. This was at the 2000 NBA All-Star game in Oakland. The Answer 3 was on the feet of Iverson as his pop culture and basketball relevancy continued to grow.
Question???
Reebok needed a superstar in the mid-1990s. Reebok was looking for the face of the company.
A fresh and charismatic star that could lead them to a whole new level of success. Allen Iverson was the perfect basketball star for what Reebok wanted. Iverson was electrifying on the court and had a genuine connection to young people off it.
Style
Iverson was a legend when he played college basketball for the Georgetown Hoyas. His height, barely six feet tall, allowed young people to connect with him differently than they would a seven-foot center. Iverson was also rooted in hip hop culture. He dressed and carried himself in a way that aligned to the music and style kids were most interested in at the time.
1
Allen Iverson was drafted by one of the biggest teams in the NBA, the Philadelphia 76ers. Iverson was the number one pick and expectations for him were high. Iverson was only 21 when he entered the league, but his impact on his team and the NBA was colossal from the start. He would earn Rookie of the Year honors after his first season in the NBA.
His highlight reel during his first season is still awe inspiring to this day. The crossovers and above the rim plays have not lost any luster decades later.
- Adam C. Better
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