The History of Hat Makers, Goorin Bros.

The Start

In 1895, Goorin Bros. founder, Cassel Goorin, traveled the streets of Pittsburgh, Pennsylvania, with a horse and cart full of hats. Cassel took immense pride in the artistry of making hats.

In 1949, Cassel’s sons, Alfred, and Ted, took over the family business. They relocated the business to San Francisco. The first retail store for Goorin Bros. opened at Mission and First St in SF.

The Farm

The Farm, which is a major part of Goorin Bros. today, became a part of the brand in 2003. Ben Goorin was exploring new patch designs for trucker hats. The Swine, The Beaver, The Cock, The Goat, and The Ass were the original animals that were used for the signature line of Goorin Bros. trucker hats.

Legacy

Today, Goorin Bros. headwear is hotter than it has ever been. Today, the company embraces the spirit of human connection and transformation. The legacy currently continues with the trucker hats being spotted across the globe.

Original & Authentic

Goorin Bros. is always experimenting and reinventing what a trucker hat is. The fabrics, animals, and colors are always changing, but the quality of the hats always remains the same. Each trucker hat purchased comes with a holographic sticker, which ensures you are buying an authentic hat.

Shoe Palace

Goorin Bros. provides Shoe Palace with a fun range of clothing and accessories. These items stand out from our other products.

Selection has always mattered to Shoe Palace. We value giving our customers unique and different products. Uniqueness is something Shoe Palace has strived for since day one.

Shoe Palace has partnered with Goorin Bros. on activations and special events. We are proud to carry its products on our website and in Shoe Palace retail locations. You can find exclusive Goorin Bros. products at shoepalace.com.

- Adam C. Better