The Nike Zoom LeBron IV was heralded from the start for what a unique and groundbreaking shoe it was. The LeBron 4 launched in 2006. Learn more about the Nike LeBron 4 below.
IV
The LeBron IV was the first basketball ball shoe since 2003 to utilize Foamposite. The IV has a “no-midsole” design, or a nonconventional midsole. The construction of the shoe, grooved sole, Foamposite stability, inner mesh sockliner were all devised to maximize the on the court feel for LeBron. Elastic bands at the in-step allow for a flexible and stable shoe. The LeBron 4 was the first of the LBJ series to really make its mark on street culture. It was not just a great basketball shoe, like the first 3 models were, it was a fashion icon as well.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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