The Nike Roshe made its debut in 2012. Its simple design made it a hit. In 2023, Nike is looking to bring back the Roshe.
Roshe
In 2012 it felt like everyone owned a pair of the Nike Roshe. It was a casual shoe that could go with many different looks, and you didn’t have to worry about getting them dirty. There were sizes available for the whole family. A beaten up pair sort of added to the charm of the shoe. They had a retail price that was under $100. They were light and comfortable. They were on track to become the ultimate casual sneaker. For whatever reason, the Roshe lost momentum a few years after its release. They have been out of the public eye long enough that sneakerheads are now anticipating their return. The Nike Roshe is a classic that should be welcomed back into sneaker rotations with open arms.
NIKE, Inc.
In 1971, Nike would become the new name of the company. The winged Greek goddess of victory inspired the name. The iconic Nike Swoosh was also created in 1971. A graphic design student created the world famous logo. The logo was crafted to convey speed and the goddess Nike was its inspiration. The first shoes to feature the Nike Swoosh were the Nike Cleat and the Nike Waffle Racer at the U.S. Track and Field Olympic Trials in Eugene, Oregon.
The first Nike factory location opened in 1984 in Portland, Oregon. This led to the first Niketown opening in 1990, which was also located in Portland. Niketown was able to broaden the storytelling ability of the brand. Consumers could interact with the products in the store, learn more about them, and the athletes that endorsed them. More Niketown locations would quickly follow. Locations that would be placed all over the world. This would strengthen Nike’s status as a global retailer.
In 1996, Nike launched nike.com. The site focused on storytelling initially. It gave site visitors the chance to learn more about Nike’s large list of athletes. Storytelling has always been an important part of Nike’s brand. The storytelling has grown more mythical and epic as time passes on for Nike.
The Nike website got bigger and more unique in 1998 when NikeiD launched. The ability for the consumer to customize their own Nikes was trailblazing at the time. In 1999, the site fully transitioned from an editorial hub to an e-commerce platform.
Shoe Palace & Nike
Shoe Palace has had the honor to carry Nike sneakers, apparel, and accessories since the day Shoe Palace first opened its doors in 1993. Shoe Palace has one of the largest selections of Nike products in the retail space. The styles you can find at Shoe Palace, and shoepalace.com, include Air Force One, Cortez and various Air Max styles. We know that Shoe Palace would not have reached the incredible heights it has without our friends from Nike. Our customers know that the Nike “Swoosh” represents quality, and the credibility of carrying the brand since the very beginning has been immeasurable. All our locations, and our e-commerce site, have been curated to highlight our Nike products in a fashion that is worthy of its elevated status in our marketplace. Shoe Palace has had the good fortune of collaborating with Nike on exclusive sneakers, apparel, and activations within our storefronts.
You can find the latest from Nike at Shoe Palace retail stores and on shoepalace.com.
- Adam C. Better
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