The Nike LeBron 10 marked a significant milestone for the Nike and LeBron James partnership. The shoe marked 10 years for the relationship. Learn more about the LeBron 10 below.
10
The Nike LeBron 10 was released in 2012. The 10 was launched after Lebron won his very first championship with the Miami Heat. Lebron had now reached a new level of respect when it came to his career. James was now a champion. The 10 has a diamond inspired silhouette that honors the 10 years Nike and LeBron spent together. The shoe had a visible full length Nike Zoom unit along with Hyperfuse and Flywire tech. The 10 was crafted for powerful and explosive players, like The King.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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