The Nike LeBron 12 was released in 2014. The shoe continued the quality and legacy of the Nike x LeBron series. Learn more about the Lebron 12 below.
12
The Nike LeBron 12 utilized hexagonally shaped Nike Zoom Air bags that correspond to the pressure points of the foot for maximum flexibility. LeBron was an explosive and powerful player. The Flyknit on the upper was called Megafuse. The shoe gave Lebron the ultimate stability and energy return. When the 12 launched, James was back in Cleveland and playing for the Cavaliers.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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