The Nike LeBron 19 was originally released in 2021. It continued to push the sneaker line forward, despite its years of existence. In many ways the line mirrors the career of LeBron, the dedication to constantly improve despite seemingly needing to prove nothing. Learn more about the 19 below.
19
The 19 was made to maximize speed and power. Both are huge components of LeBron’s game. There are 360 degrees of visible Max Air and a thick, responsive Zoom Air unit under the forefront. The construction allows LeBron to maximize his force going up and down the court. The 19 was once again designed by Jason Petrie. The 19 actually debuted in Space Jam: A New Legacy.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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